Powdered soft drinks are a popular choice and hard to beat for convenience and variety but getting the formulation right to balance a colourful impact with a growing awareness for clean labels can be a challenge.
Whether consumers are looking for soft drinks that are simply refreshing, sugar-free or have a functional benefit, choosing the right colour is important.

Oterra, one of the leaders in natural colours, has introduced six bold new variants to its I-COLORS line to create I-COLORS BOLD, meeting growing demand for vibrant and intense colours while satisfying consumers’ demand for natural ingredients.

Oterra offers I-COLORS BOLD to beverage and snack manufacturers, for vibrant natural colours

BOLDER BEVERAGES

The 10 ultrafine powder colours are particularly well-suited for applications such as powder-based beverages.

I-COLORS BOLD delivers what classic powdered colours can’t – giving intense, vibrant shades to the powder mix that instantly dissolve in water and give bright, eye-catching colours to drinks.

Vibrant and vivid colours are vital part of the process of tasting soft drinks. When the colour and flavour profile match, the whole experience is given a boost.

The powders are all based on natural raw materials and milled to a very small particle size that ensures an efficient, uniform plating of the soft drink mix with no irregular spots. That means the powder looks good straight out of the packet. And the fine particles also ensure that there is no separation during production, transport or storage to ensure consistently high product quality. And I-COLORS BOLD can be stored in ambient conditions with a long shelf life.

SUPERIOR SNACKS

Healthy snacking is a growing category, and natural colours are close to the top of the list of ingredients that customers check before buying. But the visual impact of the snack out of the bag is vital.

I-COLORS BOLD offers bright vibrant natural powders to add colour to drinks and beverages

The 10 ultrafine powder colours are particularly well-suited for applications such as powder-based beverages.

I-COLORS BOLD delivers what classic powdered colours can’t – giving intense, vibrant shades to the powder mix that instantly dissolve in water and give bright, eye-catching colours to drinks.

Vibrant and vivid colours are vital part of the process of tasting soft drinks. When the colour and flavour profile match, the whole experience is given a boost.

I-COLORS BOLD offers bright vibrant natural powders to add colour to drinks and beverages

The powders are all based on natural raw materials and milled to a very small particle size that ensures an efficient, uniform plating of the soft drink mix with no irregular spots. That means the powder looks good straight out of the packet. And the fine particles also ensure that there is no separation during production, transport or storage to ensure consistently high product quality. And I-COLORS BOLD can be stored in ambient conditions with a long shelf life.

SUPERIOR SNACKS

Healthy snacking is a growing category, and natural colours are close to the top of the list of ingredients that customers check before buying. But the visual impact of the snack out of the bag is vital.

SK Chemtrade – www.skchemtrade.co.za
Oterra – www.oterra.com

This article was originally published in Food Review October 2024.