The Pantone Color Institute has unveiled Peach Fuzz as the colour of the year for 2024, capturing our innate desire to nurture ourselves and others. This velvety gentle peach tone envelops the spirit, enriching mind, body and soul with its all-embracing warmth and modern elegance.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” said Leatrice Eiseman, Executive Director of Pantone Color Institute.
What else do we know about the psychology of peach?
Peach Fuzz is more than just a colour; it embodies a range of psychological attributes that resonate with individuals across various contexts. It evokes feelings of stability, comfort and security while exuding warmth, happiness and positive energy. This colour instils a sense of shelter, calm and good nature, infusing environments with youthfulness and optimism.
1. Positive messaging
Directly targeting mood enhancement and mental health awareness, Peach Fuzz aligns with attributes such as energetic healing, calm, comfort, stability and security. Incorporating this colour into confectionery products provides a unique opportunity to combine indulgence with positive messaging, uplifting consumers’ spirits with every bite.
2. Mood-boosting beverages
Amidst the rising trend of functional drinks aimed at enhancing mood, Peach Fuzz offers a natural fit. Beverage brands can incorporate mood-enhancing active ingredients that align with the emotions evoked by Peach Fuzz, creating refreshing drinks that uplift and energise.
3. Children and infant products
Peach Fuzz’s soft tone appeals to children, echoing feelings of youthful optimism and happiness. By introducing Peach Fuzz-inspired products for children, brands can tap into the good-natured feeling of the colour, appealing to both children and parents alike.
4. Seasonal celebrations and special occasions
Peach Fuzz lends itself beautifully to seasonal celebrations and special occasions such as weddings, christenings, birthdays and seasonal festivities. By incorporating this impactful colour into baked goods and sweet treats, brands can emphasise feelings of togetherness and warmth, creating memorable experiences for consumers.
1. Positive messaging
Directly targeting mood enhancement and mental health awareness, Peach Fuzz aligns with attributes such as energetic healing, calm, comfort, stability and security. Incorporating this colour into confectionery products provides a unique opportunity to combine indulgence with positive messaging, uplifting consumers’ spirits with every bite.
2. Mood-boosting beverages
Amidst the rising trend of functional drinks aimed at enhancing mood, Peach Fuzz offers a natural fit. Beverage brands can incorporate mood-enhancing active ingredients that align with the emotions evoked by Peach Fuzz, creating refreshing drinks that uplift and energise.
3. Children and infant products
Peach Fuzz’s soft tone appeals to children, echoing feelings of youthful optimism and happiness. By introducing Peach Fuzz-inspired products for children, brands can tap into the good-natured feeling of the colour, appealing to both children and parents alike.
4. Seasonal celebrations and special occasions
Peach Fuzz lends itself beautifully to seasonal celebrations and special occasions such as weddings, christenings, birthdays and seasonal festivities. By incorporating this impactful colour into baked goods and sweet treats, brands can emphasise feelings of togetherness and warmth, creating memorable experiences for consumers.
Peach Fuzz product suggestions
Explore a range of product suggestions infused with Peach Fuzz colour, offering a blend of aesthetic appeal and functional benefits:
- FruitMax® Papaya WS: Warm yellow to orange shade, ideal for colouring food with stability and minimal processing.
- FruitMax® Orange 1600 WS: Concentrated formulation for lower dosage, offering stability to heat and light.
- FruitMax® Tangerine 501 WS: Warm orange shade with high concentration, suitable for minimally processed foods.
The versatility of Peach Fuzz and its potential applications in the food and beverage industry, offers a spectrum of opportunities for brands to innovate and connect with consumers through colour.
Contact SK Chemtrade today to enquire about this colour from Oterra.
